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1891

The 5th earl of Lonsdale organised the first boxing match with gloves.

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1909

Lord Lonsdale donated the original 'Lonsdale Belt' to professional boxers.

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1959

Ex-boxer Bernard Hart is granted permission by the 7th earl of Lonsdale to use the Lonsdale name for a range of boxing equipment and clothing. The brand becomes an instant hit due to its heritage and Hart's expertise in designing quality equipment.

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1960

The first Lonsdale store opened at 21 Beak Street, Soho, London, moving to number 47 beak street 39 years later. This photo was taken in the Brixton store with Mark Rowe (British Middleweight Champion), Alan Mullery (Spurs Captain) and Terry Spinks (Former British Featherweight Champion)