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The 5th earl of Lonsdale organised the first boxing match with gloves.
Lord Lonsdale donated the original 'Lonsdale Belt' to professional boxers.
Ex-boxer Bernard Hart is granted permission by the 7th earl of Lonsdale to use the Lonsdale name for a range of boxing equipment and clothing. The brand becomes an instant hit due to its heritage and Hart's expertise in designing quality equipment.
The first Lonsdale store opened at 21 Beak Street, Soho, London, moving to number 47 beak street 39 years later. This photo was taken in the Brixton store with Mark Rowe (British Middleweight Champion), Alan Mullery (Spurs Captain) and Terry Spinks (Former British Featherweight Champion)
Boxing legends Muhammad Ali, Henry Cooper and Sugar Ray Robinson become devotees for the Lonsdale brand in the ring.
Paul Weller, lead singer of the Jam wears Lonsdale t-shirt on the band's world tour spreading recognition of the brand across the globe.
Sports Direct Group acquires the Lonsdale brand.
Boxing champions including Ricky Hatton and Joe Calzaghe begin to wear Lonsdale, both in the ring and in the gym.
Boxing legend Carl Froch continues to be our brand ambassador